/ Branding Strategy
Reimagining what WiFi can be
What if there was WiFi so good, it could become luxurious again? To reposition Orbi, we strategically reimagined what whole-home mesh WiFi could be for high-net-worth families: smart connected homes, indoor and outdoor entertainment, next-level automation, real-time security, and so much more. In doing so, we were able to transform Orbi from a utilitarian tech purchase to a high-end lifestyle cornerstone.