Smart home solutions and networking hardware.

NETGEAR tasked Humdinger to establish a modern, clean brand that would span across their entire suite of apps, three business segments, and thousands of touch points. Throughout our work, NETGEAR’s mission remained foundational: ensuring intuitive, powerful, and connected experiences that allow individuals and businesses alike to achieve their very best.

/ branding strategy

Sometimes leading, othertimes endorsing.

Each of the primary sub-brands has a universal accent color, from which each property derives a great amount of equity. In singular sub-brand application opportunities, these accent colors play an important visual role.

/ branding applications

A connected visual language

Through a strategic brand architecture and design framework, NETGEAR’s brand language is connected across all properties and their respective application expressions. This solution not only results in ease of execution and consistency, but also familiarity across the NETGEAR entire product portfolio.

3D render of NETGEAR Nighthawk router in smart home
Image with NETGEAR Nighthawk Pro Gaming router
Image with NETGEAR Insight app design with description
Photo of Meural digital art frame
/ creative assets

Lifestyle Imagery

A light and bright style is used in a balanced, everyday environment making the product the hero.