Arlo

Smart security at a whole new level.

 

As tech giants acquired competitors and Arlo went through their own IPO, it was time for Arlo to strengthen their brand appeal and clarify why their products are elite. We partnered with the Arlo brand, product marketing, and user experience teams to connect and elevate all aspects of their visual identity, messaging, and digital product.

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/ Product Launches

Launching Arlo Ultra

The most powerful wireless security camera on the market needed a launch that put it above and beyond the rest. With an array of amazing features, we delivered a visually rich, 3D centric creative approach that stood out like any other. In combination with our design efforts on the all new Arlo app, it entered Arlo into a new era as it emerged from its highly successful, Wall Street IPO.

Hyper-realistic 3D render of Arlo security camera.
/ covering 300+ foot walls

Taking over the World Trade Center

Flexing our experiential design chops in one of the busiest
places in the world, we created captivating graphics to bring
Arlo’s brand to life in front of thousands.

/ Brand development & application

A new Arlo for a new era.

We refreshed and revamped the entire Arlo brand from head to toe. It started with a beautiful new take on their symbolic bird and spread throughout to include revised packaging, product renders, and marketing communications.

The end result delivered a beautiful, minimal and elegant direction that elevated the entire product ecosystem into a superior  realm.

3D design showcasing new Arlo accessory packaging design and Arlo rebrand.

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Up close 3D animation of Arlo new branding and new packaging design.
3D render of 3 Arlo security camera boxes, showcasing Arlo rebrand and new packaging design.
Photo of stationary and business cards designed for new Arlo brand identity.
Photo of Arlo Pro 3 Camera outside of a house, created by Humdinger.
Photo of Arlo Ultra 2 Camera by Humdinger Agency.
Photo of Arlo Pro 3 Camera outside of a house, created by Humdinger.
Photo of Arlo Ultra 2 Camera by Humdinger Agency.
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