ARLO
From Smart Camera to Smart Home
As an up-and-coming smart camera brand in a rapidly growing market segment, Arlo quickly found itself going head-to-head with deep-pocketed tech giants like Amazon and Google. To stay relevant and get ahead, they had to be nimble and outsmart their competitors, since outspending them was not an option.
Opportunity was there for the taking, but Arlo understood the need to establish itself as the most sophisticated, intelligent, and safe solution available. They tapped us to lead the evolution of their brand to an innovative home security platform.
Built for Now, Ready for What’s Next
We crafted a scalable experience that transformed a single-function camera app into an intelligent ecosystem where everyday simplicity meets powerful scalability. Our focus was on creating a design foundation that elegantly expands to embrace future hardware innovations, AI capabilities, and partnership opportunities without overwhelming the core user experience.
Every Device Feels Right at Home
As they expanded their hardware lineup, it was important for the experience to feel familiar right out of the box. By stripping away technical barriers, we helped users confidently add doorbells, cameras, floodlights, sensors, and sirens to their connected homes without confusion. Our approach turned sophisticated technology into something that simply made sense from the very first interaction.
Intuitive
Users can easily monitor and manage all of their Arlo security devices.
Informational
Step-by-step onboarding helps users add new products to their account with ease.
Automated
No matter how many devices a user has, they can effortlessly Arm, Disarm, and Schedule.
Supportive
As problems arise, users enjoy a support experience tailored to their needs.
Intelligence That Pays Dividends
As business goals turned to creating intelligent features, we worked to weave them throughout the experience. This elevated the hardware from simple monitoring tools into personal watchdogs that actively identify friend from foe, creating an invisible shield of security that deliver meaningful insights that transform how people protect their homes.
With an improved experience, we were not only able to deliver continuous value to our customers, but also a sustainable revenue engine that will help forge Arlo’s future.
A new Arlo for a new era.
Our deep immersion in Arlo’s product ecosystem uniquely positioned us to deliver marketing materials that authentically capture both the technical capabilities and emotional benefits of their products.
It started with a beautiful new take on their symbolic bird and spread throughout to all aspects of product marketing.
Bridging product experience with marketing communication uniquely set Arlo to tell a more cohesive brand story across every touchpoint.
10.5x
Growth in users since IPO
10 million registered users
74%
Growth in subscriptions (YOY)
Zero to 4 million paid users in under 4 years
77%
Brand Satisfaction
