The majority of men would rather spend their time wearing great outfits than shopping for them. So when a dynamic duo had an idea of creating a premium menswear subscription service, they approached us to help bring it to life.
The mark is a manifestation of three core components: Lewk's proprietary platform, sophisticated style, and subscription service model. First, we rooted the typeface in Courier, the most commonly-used font for computer programming, as a nod to Lewk’s self-learning algorithm. Then, we gave it a sense of style. To finish, we encompassed our new logotype in a box reminiscent of the monthly packages Lewk would soon be sending across the country.
At the heart of everything is Lewk's web experience. We designed it to be as clean, cool and contemporary as the clothing—and as immersive, yet effortless, as flipping through your favorite magazine.
With an unwavering eye on every detail, we carefully extended the brand identity across an amazing range of applications.