The global leader in the intelligent robotics industry, UBTECH, approached Humdinger to re-imagine their JIMU Robot app which introduces kids to the world of building and coding.
Found exclusively at Apple stores, the robot comes with interlocking parts that include colorful blocks, connectors, motors and a rechargeable lithium-ion battery.
We needed to bring Jimu to life by designing a contemporary, clear, consistent and playful user experience that aligned with Apple iOS guidelines and best practices to ensure high approval and ease of use. The final outcome was nothing short of extraordinary.
With limited brand resources, we created a style guide and asset library from the ground up with a variety of colorful illustrations and templates. With a target market of 8-18 year old, we needed to keep it fun and playful, yet techie and smart.
The Jimu interface was created to work in conjunction with Unity's 3D game engine to allow for real time interaction when building and previewing the models.
Jimu Robot hit retail in 2017 and was toted as the first interactive toy with the ability to teach kids code on Apple's shelves.