Whiteboards: cool technology that hasn't advanced itself in 30 years. You write on 'em, take a picture of 'em, lose the picture, and end up crying in the shower. Now, there's an answer. It's called the Equil Smartmarker.
Equil was toting around a 14-page Powerpoint that highlighted specific features of their Smartmarker, page by page. We took their deck and created a video from it to explain every main feature of the product in under 60 seconds—saving them valuable time and giving their vendors a valuable tool to use.
Sometimes the need for great assets goes beyond what a traditional video shoot can provide. That's why we provide capture shoots as an alternative. A capture shoot throws away the traditional process of shooting directly to script and puts a heavy emphasis on collecting assets to develop a creative library. In doing so, these assets provide a wealth of creative assets that can be utilized to create additional videos, as well as creative assets to use for websites, presentations, PR material, etc.
3D assets can go a long way when telling a story. When Equil provided us their product CAD models, we were able to render and animate the Smartmarker so it could be used across a variety of digital mediums.