The founders of Alchemy were on their way to transforming fitness by combining elements of yoga, strength and conditioning. But they were missing one thing: an identity. So when Alchemy challenged us to create a look that complements their new, cutting-edge fitness program... well, challenge accepted.
Influenced by the three core attributes that define the studio's fitness model, we set out to create a utilitarian design with modern energy.
The visual style and identity system was developed with flexibility in mind, allowing us to easily stretch it across a range of applications.