Approached to produce a video and website that brought a new golf analyzer to life, we decided to go blunt and tell the truth about golf. Practice doesn't make perfect—rather, perfect practice makes perfect.
We understand the importance of great assets and strive to get as much as we can at every shoot. This collection of stills was produced alongside the video, giving the creative team a heavy load of great photography to work with.
Equally important was bringing these new assets to life on the web. We gave 3Bays a beautiful web presence that highlighted the product in action, and broke down exactly how it'll help you work on that wimpy swing.
Explaining new technology to an audience can be a daunting task. That's why we stuck to clean, bold infographics and iconography to decipher the analyzer's many stats and features.