Smart home solutions and networking hardware.
NETGEAR tasked Humdinger to establish a modern, clean brand that would span across their entire suite of apps, three business segments, and thousands of touch points. Throughout our work, NETGEAR’s mission remained foundational: ensuring intuitive, powerful, and connected experiences that allow individuals and businesses alike to achieve their very best.
/ branding applications
A connected visual language
Through a strategic brand architecture and design framework, NETGEAR’s brand language is connected across all properties and their respective application expressions. This solution not only results in ease of execution and consistency, but also familiarity across the NETGEAR entire product portfolio.
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/ creative assets
A light and bright style is used in a balanced, everyday environment making the product the hero.