Smart security at a whole new level.


As tech giants acquired competitors and Arlo went through their own IPO, it was time for Arlo to strengthen their brand appeal and clarify why their products are elite. We partnered with the Arlo brand, product marketing, and user experience teams to connect and elevate all aspects of their visual identity, messaging, and digital product.

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/ Product Launches

Launching Arlo Ultra

The most powerful wireless security camera on the market needed a launch that put it above and beyond the rest. With an array of amazing features, we delivered a visually rich, 3D centric creative approach that stood out like any other. In combination with our design efforts on the all new Arlo app, it entered Arlo into a new era as it emerged from its highly successful, Wall Street IPO.

/ covering 300+ foot walls

Taking over the World Trade Center

Flexing our experiential design chops in one of the busiest
places in the world, we created captivating graphics to bring
Arlo’s brand to life in front of thousands.

/ Brand development & application

A new Arlo for a new era.

We refreshed and revamped the entire Arlo brand from head to toe. It started with a beautiful new take on their symbolic bird and spread throughout to include revised packaging, product renders, and marketing communications.

The end result delivered a beautiful, minimal and elegant direction that elevated the entire product ecosystem into a superior  realm.

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